Twitter may have been around for a while now, but in the last few years it has seen a real explosion in its use by companies and brands looking to get ahead of the competition in their markets.
As Twitter improve their offering to attract more and more business, users are increasingly open to following brands to keep in touch with companies, something which would have been inconceivable not so long ago.
Here are the six main reasons why your business must be on Twitter if it is to succeed:
A survey by Constant Contact found that 60% of a brand's customers are more likely to buy from the brand if they follow them on Twitter, whilst 50% said that they would try a product or service from a new brand if they followed them on Twitter.
Twitter helps you to reach a wider audience than ever and clearly has huge potential to bring in customers and go so much further beyond simply branding and marketing.
Getting all of your customers in one place and sharing your news with them helps to build up a rapport and relationship with them that you simply can't put a value on. Relationships are key to customer loyalty and will help attract new ones too.
Spreading your company ethos and personal messages from your staff can also give the impression that your company has a friendly face behind it. Not only will your firm seem like a better place to work for potential candidates, but it will also make your employees more approachable to customers.
Your most loyal customers will want to know all about your latest news. Whilst you may think that they wouldn't be interested in a new product or service, it could be just what they, or a completely new customer, has been looking for.
In times of crisis, it can also be an invaluable tool for getting messages out quickly and clearly without them being diluted. Whereas other social media platforms can see these get lost in the crowd, Twitter allows you to pin your most important updates to the top of your profile.
Twitter is increasingly growing as a customer service space, with more customers than ever going to social media to complain about their dissatisfaction with a product or service.
Leaving your company off of Twitter can lead to customers being unhappy that they have to go through long winded, traditional customer service channels such as email. More and more, customer want an instant solution.
It's always wise to monitor the activities of your competitors, particularly in the world of social media. You can learn about their successes and failures and see what you can learn, whether that is an idea for a campaign or a lesson learned.
Checking how competitors react with their consumers is also a great way to see whether you are matching your target customers needs too. Are they as formal as you in conversation? Are they offering other post-purchase services? You'll soon find out.
There really is no cost to Twitter, and where it can be difficult to grow your audience organically on Facebook and Instagram without investing in sponsored or promoted tweets, it's much easier to do on Twitter.
Sponsored tweets are an option for anyone looking to rapidly grow their following, but the huge prominence of hashtags mean that you can expand your audience on a large scale without spending a penny.
If you haven't already, now is the time to register your business on Twitter and get set up with Socialnk to manage your profile!